Debbie Sterling is an engineer from Rhode Island who has creatively addressing the dearth of women in her field. She recognized that problem-oriented play is part of what shapes future engineers and scientists, and that previous efforts -- such as selling Lincoln Logs in a pink box -- were not going far enough.
She created GoldieBlox, a toy designed for girls ages 5 to 9 that combines reading with spatial problem solving. She used Kickstarter to get pretty far along in the production process, and is currently taking orders for April shipment.
I learned about GoldieBlox from Eduardo Jackson's article Move Over Barbie. The status of the project and ordering information are at GoldieBlox.com.